Tracy in a red outfit, sitting and laughing.

Hi I'm Tracy

A transformational, compassionate leader, educator and coach. I help my clients remove barriers and adopt a positive-change mindset, enhancing their professional and personal relationships and preparing them for a better future.

I am passionate about building a positive, engaging, empathetic culture at an organization or in the classroom. I have a natural ability and strengths for innovative ideation, arranging and relating to people. I am driven to develop human and organizational potential.

Helping You Find Your Direction

I am a creative, energetic educator and strategist. Throughout my career I have been a change-agent with a can-do attitude. I am passionate about making complex messaging into brilliantly simple messaging. I am a big believer of internal branding for employees.

With a results-focused mindset, my sessions have a purpose. Whether revamping your marketing communications strategy, streamlining internal communications, or becoming a better leader, my combined experience of thirty years gives me an unparalleled skill set that drives my clients toward their goals.

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A Beacon of Light and Guidance

I have rich experience and knowledge in marketing, business communications, and leadership training – both in nonprofit, post-secondary work and small businesses. Through my dynamic, transformational leadership style, my clients can expect guidance in the right direction and support to achieve your goals. I have a head for business and a heart for people.

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Connect

Aligning your communications and marketing strategy with a digital-first mentality ensures sustainable business growth. We live in the age of data-driven decisions, and one of my key roles is helping you utilize the solutions available. From helping your team get to grips with the 360 marketing approach to isolating different channels and techniques, I’ll ensure you have a viable digital strategy that will grow and scale with your business.

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Create

Leaders are aspirational figures for employees, helping them discover their potential and ensuring ongoing development. However, many executives lack the vital skills that cement them as positive role models, and that’s where I can help. As an educator and mentor with years of leadership experience, my coaching sessions and interactive workshops equip tomorrow’s leaders with skills and qualities that ensure continued organizational growth.

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Cultivate

Robust relationships are central to creating a company culture where employees thrive, and clients feel listened to. Few people are naturally great communicators, but I teach an assortment of skills and techniques for purposeful - and effective - communication. From using these qualities to redefine your marketing messages to forming better relationships with key stakeholders and clients, you’ll become a better listener and feel more confident to grow professionally.

My Services

Are you ready to create your new future?

Tracy’s beacon mindset is system-oriented, and she believes in the process to ensure quality, fairness, and consistency for all involved. She is open-minded, creative, and tenacious. Change is inevitable and happens swiftly these days, therefore, her ability to synchronize situations and be agile, organized, and collaborative with diverse teams is a true asset. She has high emotional intelligence to handle conflict management, crisis communications, and sound decision-making.

Begin Your Transformation

FAQs

I have an undergraduate degree in Human Ecology and Business and a Master’s in Communication Studies (MCS). These learning paths gave me a strong knowledge base to build upon through professional experience. 

 

Having worked as a Director of Marketing Communications, Program Lead & Instructor of a Public Relations Diploma and a Director of Client Engagement I have practiced and learnt from creating, teaching, and facilitating many strategic plans myself.  


My career has honoured me with working in various industries such as marketing, financial management, debt counselling, agriculture, health, academia, nonprofit, charities, digital marketing and both small business and large organizations. This extensive experience means I can blend communications theories and principles to whatever your industry is.

If you want to make impactful changes in your organization through professional and personal development. I’m confident you’ll benefit from my services. We will collaborate to find out what you need to work on then get you where you need to be.

 

Specifically, small or large businesses in any industry, nonprofits, potential leaders, promising teams, and growth-minded employees and individuals will benefit from my coaching sessions and workshops, which is something I love about my profession, it’s so diverse!

In simple terms, the technique creates a guiding light that keeps every department and employee working towards a shared purpose.

I use this holistic and strategic approach because it factors in all areas of an organization’s operations, enabling me to leave no stone unturned as I help you discover your potential.

During your initial complimentary consultation, I’ll learn more about you and what you feel is holding you back. Not only does this allow me to understand your needs, but it’s also beneficial for setting your aspirations and objectives.


Depending on the plan, research is analyzed, a creative marketing or internal communications plan is developed, one-to-one sessions are conducted, team workshops are arranged, or presentations are facilitated, whichever method is most  beneficial to you or your organization. Feedback on both sides is also essential for measuring progress and identifying key areas to work on.

There’s no set timeframe for results because I treat each client individually. While some might need one workshop, others require ongoing support. Ultimately, my objective is to help you reach your goals, and as an experienced advisor, I always put you first.

Yes, many of my clients have barriers that stop them from enjoying professional relationships, and I can help you remove them. For example, a fear of public speaking or challenges with understanding others is navigable with proper support. 

 

From higher confidence and assertiveness to better networking skills, my one-of-a-kind coaching services can eliminate negative emotions and move you towards a more proactive mindset, while helping you define and discover your own voice.

Affirmations

Tracy is a highly qualified instructor specializing in public relations who can build community and bring people together. She has a deep understanding of communication and a unique talent for effectively communicating complex concepts to students at all levels. Her practical insights and real-world examples give students a comprehensive understanding of the industry and its challenges. Tracy's expertise, passion and inclusive teaching style make her a welcome addition to any organization.
Kristy CallesMBA
As a foreign student studying Public Relations with English as a second language, I couldn't have been blessed with an extraordinary lecturer and an incredible mentor and leader to look up to. Tracy's creative approach to teaching, her years of expert experience in Integrated Marketing Communications, and her highly approachable persona made my learning experience fun, effective, and memorable. I am pleased to recommend Tracy as an Integrated Marketing/Communications lecturer in any institution and a valuable asset for any company seeking proactive, strategic, analytical, business-minded and yet very empathetic team members and leaders.
Timothy NdongndehAlumni Learner
Tracy is an outstanding communicator. I was honoured to be led by her when developing a digital marketing strategy for Leadership Victoria. Her 360 vision of marketing channels and social media expertise are needed to achieve marketing goals and would be an asset for any company.
Veronica CostSocial Media Marketer
Tracy is a professional, positive, energetic post-secondary instructor and public relations leader. She challenges her students to think and inspires commitment to lifelong learning. Plus, she sprinkles fun into the class and strives to reduce barriers for the learners. While at Bow Valley College, Tracy was the Program Lead for Public Relations. She demonstrates initiative as a practitioner, for example, in creating and presenting the Chiu School of Business internal communications audit and plans to develop the sense of community and team further.
Landis JacksonMEd, CPHR
Tracy is an incredibly creative and dynamic instructor. She created many opportunities for engaged learning through classwork and projects with real-world industry-specific problems or analyses. She is a high-energy instructor with the unique ability to get students involved in what they are learning so they are prepared to thrive when they step out of her classroom. Tracy's classes and mentorship have helped me achieve more than I thought was possible when I graduated.
Keri LooijenAlumni Mentee
Tracy always found ways to keep the course material current, which in marketing is crucial. She provided multiple resources to ensure a well-rounded understanding of our subjects. If I had to do it all over again, I would sign up for her courses in a heartbeat! She is a credit to any organization and a valuable resource for eager students such as myself.
Carolynne ScoffieldAlumni Learner
Tracy made her mark in the school of business in several ways. First, she was a dedicated instructor in the public relations, communications, and marketing disciplines. She inspired countless students to pursue their interest in these areas. Secondly, as a change agent Tracy was instrumental in developing, maintaining and enhancing a number of programs in the school of business. Her vision and leadership was essential to these initiatives. And finally, she gave back to our community by getting involved in a number of student-supporting events, including Venture Quest, the Deans of Business Case Competition, and the College's Academic Council. And certainly one of the most telling things that could be said about Tracy is that students loved her.
David AllwrightFormer Dean of the Chiu School of Business
I was honoured to have worked with Tracy Watson. Not only was she an amazing leader, mentor and instructor to all her students, she developed and grew the program from start up to where it is today. Tracy's talent and passion is both inspiring and contagious, if given the opportunity I would jump at the chance to work with her again!
Bev DeSantisFormer CEO Tourism Kamloops
Tracy used her incredible knowledge of PR and communications to bring life and real world examples to our theory. Tracy is polished, yet approachable and caring. I thoroughly enjoyed having her as both an instructor and a mentor.
Hope GervaisAlumni Mentee
I had the great opportunity to work for Tracy for two years and couldn't have asked for a better mentor. Her organization and attention to detail along with her creativity were incredibly successful in building the organization’s brand. Tracy is also a very compassionate leader who knows how to connect with employees genuinely and professionally.
Wayne CorinstineAlumni Employee and Mentee
Tracy Watson is:
• Highly qualified Professional who brings to her classes comprehensive knowledge and fascinating experience in marketing, communications and public relations!
• Incredible Mentor and Leader who motivate, supports and always helps to move one level up!
• Wonderful friend and inspiring woman who is always there for us!
Tracy is a person of integrity who has such a wealth of talents to share; she is a gem and will be a real asset to any organization!
Svetlana Miftahov-RapoportAlumni Learner and Mentee
Tracy was my public relations instructor. Not only was Tracy encouraging, organized and inspiring, she was a fantastic mentor who continued to assist me even after graduation. Tracy is a thought-leader in her own right and is always ready to apply new ideas and innovative strategies to any business matter. I highly recommend Tracy not only as a teacher, but as an incredible asset to any company that wishes to move forward through the ever-changing communications landscape in Canada.
Dakota KidbyAlumni Learner and Mentee
Her research skills and creative approaches to communication, marketing and education programs had a significant impact on the success of the organization. Tracy did a tremendous job of leading the rebranding of CCSA to Money Mentors. Tracy is a great professional that adds value wherever she works.
Diane RennieAPR
Tracy's capacity to connect with others is second to none. She engages freely and demonstrates a willingness and ability to truly understand others. Tracy mirrors exemplary leadership, coaching and mentoring skills. She is a visionary with a unique ability to not only see the overall picture but to implement the path to achieving it. She inspires all she encounters. Tracy is authentic, true to her word and compassionate. She takes on tasks and commitments wholeheartedly and seems to achieve them with ease. But it is her clarity, business acumen and dedication that creates this impression.
Alan FrankFellow Educator, Coach and Consultant
Tracy is a thorough, result-oriented and proactive educator. It has been my great pleasure to have been her student. Her Intro to Management and Business Communications courses have introduced me to the latest concepts and use of technology in the fields and made me enjoy the flavour of the Canadian system.
I am highly grateful to her for delivering the courses beautifully and for spicing them so well. 🙂
Binyam Yemane TekleAlumni Learner
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