Tracy L Watson

Guiding You On Your Epic Journey

Tracy in a red outfit, sitting on a chair in a hallway, with one hand near her chin.

Communications.
Bridge the Gap.
Start Now.
Let Your Light Shine.

A beacon of light and guidance for clients, Tracy has an abundance of experience in communications for higher education, nonprofits and small businesses including marketing, public relations, leadership,  interpersonal and business communications. Her career spans over three decades which has equipped her with the skills to navigate the choppy waters of today’s challenges.

Tracy has a Masters Degree in Communications, a Degree in Human Ecology – minoring in business management and certificates in public relations, adult education, instructional skills, teaching excellence and Indigenous Canada. These provided her with a strong foundation in her work and as a life-long learner herself, she has built on these credentials ever since. 

An authentic, dynamic relator and creator who is passionate about collaborating, coaching, and facilitating, you can trust Tracy to provide options to get you moving in the right direction and support you to help you achieve your communication goals.

Whether you’re an organization that needs strategic planning and training for your team on modern marketing or internal communications, or an individual who wants to improve your interpersonal communications strategy, she offers a range of lucrative, rewarding solutions and options.

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“Tracy is a dynamic, creative communicator, educator and facilitator. Her competencies range beyond writing, editing and marketing to disruptive innovation and creative problem-solving. Tracy is an asset to any team wishing to successfully achieve their goals“

                                                    

– Mary-Anne Neal, Education Consultant

Bridging the Gap Amongst Your Stakeholders with Strategic Communications

Strategic communications  is the cornerstone of embracing change and ensuring you’re ahead of the curve  – not behind it. Tracy’s one-on-one integrated practices help businesses, nonprofits and individuals navigate internal and external communications, focusing on quality relationships with customers, clients and employees that align with the organization’s vision, mission and values. She is an inclusive and empathetic coach who actively listens to and works with clients to achieve your performance goals.

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Vision

To share my passion for lifelong learning, building tomorrow's future, and helping improve communications for people and organizations.

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Mission

To guide you to stronger purposeful relationships at work and in your life. Transform your culture and mindset today for better results.

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Core Values

My personal and professional core values are integrity, inclusion, consistency, reliability, fun and fellowship.

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Are You Ready to Take the Next Step?

My tailored services coach individuals and organizations to rewarding results. Book a complimentary consultation with me to assess your needs and objectives and then I will tailor a plan for you. The plan can involve development of resources, one-to-one sessions or team workshops. I can help you plan for a brighter - and more purposeful future.

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Services

STRATEGIC

Make your marketing communication strategies work seamlessly with integrated marketing solutions that position your brand as a thought leader and naturally engages your audience. Discover who your segmented target market is and what makes them tick then implement a custom-tailored marketing communication plan for your organization and achieve long-term success. 

Tracy’s digital marketing solutions include communication audits, social media management, search engine optimization, identifying your core audience and how to design key messages for them.

We’ll work together identifying your customer or public’s needs, methodically researching, strategically planning, curating the right message and distributing it in the right medium at the right time.

 

CONTENT CREATION 

We live in a content-driven world meaning the words we write need to create a clear, concise and consistent message. Writing matters more now than it ever did because our words are our brand ambassador; they tell our stakeholders who we are, what we value and how to take action.

Whether it’s copywriting for websites, social media or traditional media; or else learning the best practices of business communications for emails, presentations or pitches I can guide or write these communication assets for you.

Outstanding leadership ultimately decides the strength of a team. Motivated and engaged employees serve as advocates for their brand, creating a synergy that naturally attracts customers and secures their loyalty. 

Form stronger relationships with your employees, giving them a more profound sense of purpose. My wealth of knowledge in business communications, training leaders and teams provides a blueprint for long-term success within your organization.

I have a proven track record of developing a general rapport with professionals at all organizational levels. I work with budding leaders, helping them learn vital strategies to create a positive workplace culture and encourage their team to discover its hidden potential.

Collaborate and improve business engagement through internal communications and management strategies and training.

Focusing on the present and being aware of your surroundings helps you communicate effectively in any situation. However, purposeful communication is also essential for building an authentic personal brand and branding strategy.

Together, we consider and identify the keys to purposeful communication to strengthen relationships, and build your ideal brand voice. Whether it’s a one-on-one coaching service, or through a guided team workshop together, we will set and implement an effective communication strategy for personal and professional branding.

My life coaching and purposeful communication sessions help you seamlessly navigate through influencing others on your ideas, networking events, conflict resolution and public speaking. You will become a better communicator, creating both respected relationships, and a consistent personal branding tone and voice.

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How it Works

Training, coaching, presentations and planning are available for marketing and business communication strategies, leadership and team development, and internal and interpersonal communications. All to guide you to stronger purposeful relationships at work and in your life. Transform your culture today for better results.

Working with me gives you custom-made communications solutions that address your immediate goals and  objectives. With three decades of experience in strategic planning, coaching and training, I follow a model that enables me to focus on your needs.

1

Book An Appointment

During your initial complimentary consultation, I'll learn more about your goals and what you feel is holding your business or personal relationships back. Many of my clients have numerous objectives, including enhancing their business communications and developing a marketing communications strategy that scales and grows with the company. Once I know what you need, I'll explain how I can support you with options to reach your goals.

2

Develop Your Unique Plan

I am client centric and treat my clients as unique individuals, which enables me to construct a coherent internal or external communications plan that incorporates your organization's mission, vision and values. Whether it's individual coaching or workshops, my unique strategies are fully tailored to your needs.

3

Implement Your Strategy

When you're happy to continue, I'll work with you in the capacity we agree upon. Some clients require a one-off workshop; others could undergo ongoing training and support. Regular reviews and feedback sessions help me understand where you-or your team-are, then adapt the training accordingly.

Book a Complimentary Call

Affirmations

Tracy is a highly qualified instructor specializing in public relations who can build community and bring people together. She has a deep understanding of communication and a unique talent for effectively communicating complex concepts to students at all levels. Her practical insights and real-world examples give students a comprehensive understanding of the industry and its challenges. Tracy's expertise, passion and inclusive teaching style make her a welcome addition to any organization.
Kristy CallesMBA
As a foreign student studying Public Relations with English as a second language, I couldn't have been blessed with an extraordinary lecturer and an incredible mentor and leader to look up to. Tracy's creative approach to teaching, her years of expert experience in Integrated Marketing Communications, and her highly approachable persona made my learning experience fun, effective, and memorable. I am pleased to recommend Tracy as an Integrated Marketing/Communications lecturer in any institution and a valuable asset for any company seeking proactive, strategic, analytical, business-minded and yet very empathetic team members and leaders.
Timothy NdongndehAlumni Learner
Tracy is an outstanding communicator. I was honoured to be led by her when developing a digital marketing strategy for Leadership Victoria. Her 360 vision of marketing channels and social media expertise are needed to achieve marketing goals and would be an asset for any company.
Veronica CostSocial Media Marketer
Tracy is a professional, positive, energetic post-secondary instructor and public relations leader. She challenges her students to think and inspires commitment to lifelong learning. Plus, she sprinkles fun into the class and strives to reduce barriers for the learners. While at Bow Valley College, Tracy was the Program Lead for Public Relations. She demonstrates initiative as a practitioner, for example, in creating and presenting the Chiu School of Business internal communications audit and plans to develop the sense of community and team further.
Landis JacksonMEd, CPHR
Tracy is an incredibly creative and dynamic instructor. She created many opportunities for engaged learning through classwork and projects with real-world industry-specific problems or analyses. She is a high-energy instructor with the unique ability to get students involved in what they are learning so they are prepared to thrive when they step out of her classroom. Tracy's classes and mentorship have helped me achieve more than I thought was possible when I graduated.
Keri LooijenAlumni Mentee
Tracy always found ways to keep the course material current, which in marketing is crucial. She provided multiple resources to ensure a well-rounded understanding of our subjects. If I had to do it all over again, I would sign up for her courses in a heartbeat! She is a credit to any organization and a valuable resource for eager students such as myself.
Carolynne ScoffieldAlumni Learner
Tracy made her mark in the school of business in several ways. First, she was a dedicated instructor in the public relations, communications, and marketing disciplines. She inspired countless students to pursue their interest in these areas. Secondly, as a change agent Tracy was instrumental in developing, maintaining and enhancing a number of programs in the school of business. Her vision and leadership was essential to these initiatives. And finally, she gave back to our community by getting involved in a number of student-supporting events, including Venture Quest, the Deans of Business Case Competition, and the College's Academic Council. And certainly one of the most telling things that could be said about Tracy is that students loved her.
David AllwrightFormer Dean of the Chiu School of Business
I was honoured to have worked with Tracy Watson. Not only was she an amazing leader, mentor and instructor to all her students, she developed and grew the program from start up to where it is today. Tracy's talent and passion is both inspiring and contagious, if given the opportunity I would jump at the chance to work with her again!
Bev DeSantisFormer CEO Tourism Kamloops
Tracy used her incredible knowledge of PR and communications to bring life and real world examples to our theory. Tracy is polished, yet approachable and caring. I thoroughly enjoyed having her as both an instructor and a mentor.
Hope GervaisAlumni Mentee
I had the great opportunity to work for Tracy for two years and couldn't have asked for a better mentor. Her organization and attention to detail along with her creativity were incredibly successful in building the organization’s brand. Tracy is also a very compassionate leader who knows how to connect with employees genuinely and professionally.
Wayne CorinstineAlumni Employee and Mentee
Tracy Watson is:
• Highly qualified Professional who brings to her classes comprehensive knowledge and fascinating experience in marketing, communications and public relations!
• Incredible Mentor and Leader who motivate, supports and always helps to move one level up!
• Wonderful friend and inspiring woman who is always there for us!
Tracy is a person of integrity who has such a wealth of talents to share; she is a gem and will be a real asset to any organization!
Svetlana Miftahov-RapoportAlumni Learner and Mentee
Tracy was my public relations instructor. Not only was Tracy encouraging, organized and inspiring, she was a fantastic mentor who continued to assist me even after graduation. Tracy is a thought-leader in her own right and is always ready to apply new ideas and innovative strategies to any business matter. I highly recommend Tracy not only as a teacher, but as an incredible asset to any company that wishes to move forward through the ever-changing communications landscape in Canada.
Dakota KidbyAlumni Learner and Mentee
Her research skills and creative approaches to communication, marketing and education programs had a significant impact on the success of the organization. Tracy did a tremendous job of leading the rebranding of CCSA to Money Mentors. Tracy is a great professional that adds value wherever she works.
Diane RennieAPR
Tracy's capacity to connect with others is second to none. She engages freely and demonstrates a willingness and ability to truly understand others. Tracy mirrors exemplary leadership, coaching and mentoring skills. She is a visionary with a unique ability to not only see the overall picture but to implement the path to achieving it. She inspires all she encounters. Tracy is authentic, true to her word and compassionate. She takes on tasks and commitments wholeheartedly and seems to achieve them with ease. But it is her clarity, business acumen and dedication that creates this impression.
Alan FrankFellow Educator, Coach and Consultant
Tracy is a thorough, result-oriented and proactive educator. It has been my great pleasure to have been her student. Her Intro to Management and Business Communications courses have introduced me to the latest concepts and use of technology in the fields and made me enjoy the flavour of the Canadian system.
I am highly grateful to her for delivering the courses beautifully and for spicing them so well. 🙂
Binyam Yemane TekleAlumni Learner
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